Was there ever a time that you feel like giving up on your dental marketing strategies?
I can understand if you felt that way for. It must be really frustrating to see time and time again that you are not getting the results of attracting new patients to your dental practice you had asked for.
Maybe it’s high time you counter check on a couple of things. If things happen again and again with the same negative results, then something’s definitely not working right. You desperately need to change the way you do business. You can take a look online and check out new dental marketing practices and strategies.
But Before you go online for some new marketing tool, I’d like to share these 5 common dental marketing mistakes that you need to stay away from.
Keeping it Standard – If you want to take your dental practice to level up in terms of profitability, then you should not stay stuck to your old dental marketing ways. You have to go out of your comfort zone and not be afraid to take on risks, business wise. You need to be competitive and go with the latest marketing trends. It’s always good to learn and try out new things.
Taking your patients for granted. Your patients serve as the core of your dental practice. Without them, your practice will be nothing. So, do not take them for granted. You always have to make sure that you give them the best dental care they need. As dental patients, they would want to get their money’s worth so they would expect very good and efficient service. Turn them to loyal and recurring patients be giving them the greatest care.
Not Utilizing Referral Programs – As a dental practitioner, you should be open to strategies such as this. I know some would disagree but consider it as a strategic move to get more patients. An extra dental service like dental prophylaxis to existing patients won’t cost you much if in return they can refer 5-10 friends and family members right? And the referrals can just go on and on from one patient to another.
Not Using Online Marketing tools and Newsletters- Technology continues to evolve and so does your dental practice. You need to keep up with the marketing trends. Majority of the people if not all, now turn to “Mr. Google” for information. Did you know that hundreds of people actually look for dental clinics online?
So you have to make sure that when they make those searches, your name is on top of the list. Explore your online dental marketing options. Have your website optimized with competitive dental keywords and send out newsletters to your patients via email regularly to keep in touch.
Not Asking Feedbacks from Customers- Customer/client satisfaction is very important. If your patients are satisfied with your service, they will surely keep coming back to your clinic.
They can even recommend your expertise to friends and family without you knowing it. It’s always important to get constant feedback from your patients. If the are not comfortable telling you personally, you can always have them fill out a feedback form just before they leave your clinic.