The task of finding the perfect marketing agency for your business is important, and once you find it, that you are now in the ideal position to start leveraging that relationship to its maximum capacity.
Ultimately, being proactive in the whole process (now and into the future) will lead to the best possible result for your business, however, there are a few specific things that you may like to do now to make sure that you really do get the most out of the service immediately. The first stop is ‘Get Involved!’
Great marketers (who work for highly professional marketing agencies) really do have a broad range of skills. They include creating a strategy and vision for your business, all the way through to the more tactical activities such as action plans and specific marketing campaigns.
If you share your industry knowledge about your business with your agency and encourage them to get involved as much as possible, you will find there is an increased morale within your new outsourced team which will result in a more specific and active activity immediately which also results in a better use of their skill set.
Keep in touch Often
As a supplier of goods and services I make sure that I have regular contact points with clients. There is no reason why you, as the client sitting on the other side of the fence shouldn’t do the same.
It is vital to have regular contact and there is really no excuse when it come to this. If you can’t set up a face-to-face meeting, use email, Skype, text messaging, and the phone to ensure your agency is fully aware of any news in your business or new ideas then you may be wasting a significant part of your investment. Great communication is a sure fast track to marketing ROI!
In any business venture, showing that you appreciate the work someone does, helps the person and the team do their job/jobs that little bit better! Be as honest as possible with your marketing agency and tell them when something has been a success just as you would if something went wrong – honest feedback is key.
Remember, the more your marketing agency likes you and your business, the harder they will work for you – it’s only natural. So be sure to praise when praise is due.
Establish Roles and KPIs
You can’t expect your marketing agency to meet your expectations if they don’t even know what those expectations are. The best way to tell your marketing agency what you want done and when is to set guidelines for what you want done and supply deadline.
Consider what KPIs (Key Performance Indicators) the work will be measured against. Perhaps this will be a dollar amount, exposure level or even something like number of Facebook ‘likes.’
Honesty IS the Best Policy
Be honest about what you like and don’t like about their work and always remember there is a way to be honest without attacking – strike that balance to maintain a good relationship and show you have utmost respect for your agency.
Don’t shy away from making extra demands. Remember that this is a service you are paying for and you deserve to have it done right. Your marketing agency wants you to see results, so any demands will be seen as just a way of meeting your collective goal. Again, you can word these demands in a way that focuses on wanting the best for both of you rather than as a way of criticising their work.
Set Objectives and Review Regularly
As I mentioned above, it is important to be clear about what you want done when and set clear deadlines and objectives for the agency to work towards. Equally as important is to review these objectives with your agency on a regular basis to see where you are meeting, exceeding or missing your goals.